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Same Author Name Articles
【With the same author name:【Dong Linkang】 Found 1 articles】
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MARKETING
| F270
“Sound” Touches Hearts: The Marketing Effect, Mechanism, and Automatic Extraction Technique of Audio
Ran Yaxuan
,
Dong Linkang
,
Huang Yuting
, et al
As an important communication tool, audio is ubiquitous in marketing. Compared with other marketing communication tools (such as text, picture, smell, etc.), audio has the advantages of wi...
First published at: Nov 20, 2024
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ESI
doi:
10.16538/j.cnki.fem.20240815.301
Foreign Economics & Management
, Vol. 46, Issue 11
, pp. 85 - 102
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